We launched to 11 sales in a month - Loser Story
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Devraj Pillai

Devraj Pillai

Aug 10, 2026

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#Learning

We launched to 11 sales in a month

Two years of nights and weekends on a budgeting app for freelancers. We did everything the podcasts told us. Waitlist of 2,400 people. Product Hunt launch. Founder story thread tha…

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In short

Two years building a budgeting app led to just 11 sales despite a 2,400-person waitlist. It hurts to admit demand was not there, but talking to customers is helping me see what they actually need.

✓

There’s a comeback in this one. Stopped building features and called 30 of the people who did pay or almost paid. Turns out the one thing they cared about was in…

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